Creating a new ASIN (Amazon Standard Identification Number) is an essential step for any seller looking to add a unique product to Amazon’s vast marketplace. Whether you’re a private-label seller, a small business owner, or just starting your e-commerce journey, mastering how to create a new asin in amazon is key to ensuring your product reaches the right customers. This guide will break down the process into simple steps to help you get started.
What is an ASIN?
An Amazon Standard Identification Number (ASIN) is a unique 10-character alphanumeric code assigned to each product listed on Amazon. It helps organize Amazon’s vast catalog, making it easier for customers to find products and for sellers to manage inventory.
For example:
- A book’s ASIN may differ from its ISBN.
- A new product not yet listed on Amazon will need an ASIN created during the listing process.
Why is an ASIN Important?
ASINs serve several crucial purposes:
- Catalog Organization: They prevent duplicate listings by grouping identical products under one ASIN.
- Search Accuracy: ASINs improve the precision of search results for customers.
- Inventory Management: Sellers can track and manage products easily through ASINs.
Without an ASIN, your product won’t appear in Amazon’s catalog, making it invisible to potential buyers.
When Do You Need to Create a New ASIN?
You must create a new ASIN when:
- Adding a Unique Product: Your product has never been listed on Amazon before.
- Introducing Private Label Products: Products branded under your name or company need a unique ASIN.
- Selling Products with Custom Variations: Items with new sizes, colors, or configurations require their own ASINs.
Step-by-Step Guide to Creating a New ASIN
Step 1: Log Into Amazon Seller Central
To begin, log into your Amazon Seller Central account. If you don’t have an account, you’ll need to register and complete the setup process.
Step 2: Search for an Existing Product Listing
Amazon discourages duplicate listings. Use the “Add a Product” tool to search for your product using keywords, UPC, or EAN to check if it already exists in the catalog.
Step 3: Select “I’m Adding a Product Not Sold on Amazon”
If your product doesn’t match any existing listings, select the option to add a new product. This ensures you’ll create a new ASIN.
Step 4: Choose the Right Category
Selecting the correct category is vital for visibility. Browse through Amazon’s category tree and pick the one that best fits your product. For example, a set of earbuds might fall under “Electronics > Headphones.”
Step 5: Enter Product Information
Now, fill in all necessary details, including:
- Product Title: Use a descriptive and keyword-rich title. Example: “Wireless Bluetooth Earbuds with Noise Cancelling, 20-Hour Battery Life.”
- Brand and Manufacturer Details: Add accurate brand information.
- Product Specifications: Include dimensions, weight, and materials.
Step 6: Add Product Images
Upload high-quality images that adhere to Amazon’s requirements (minimum 1000×1000 pixels). Include multiple angles, lifestyle shots, and detailed close-ups.
Step 7: Provide a Product Description
Write a compelling description that highlights your product’s features and benefits. Use bullet points for clarity and include relevant keywords for SEO optimization.
Step 8: Add Variations (if applicable)
If your product has different options (e.g., sizes or colors), add these as variations under the same parent listing.
Step 9: Submit the Listing
Once all details are entered, click “Save and Finish” to submit your product for review. Amazon will assign a unique ASIN to your product if approved.
What Happens After ASIN Submission?
Amazon reviews your submission to ensure compliance with its guidelines. The review process typically takes 24-48 hours. Once approved, your product will go live on Amazon with a new ASIN, ready for customers to discover.
Tips for Successful ASIN Creation
1. Optimize for Keywords
Conduct thorough keyword research using tools like Helium 10 or Amazon Keyword Planner. Incorporate relevant terms into your title, bullet points, and description to improve discoverability.
2. Follow Image Guidelines
Ensure your images meet Amazon’s requirements:
- White background for the main image
- High resolution (1000×1000 pixels or higher)
- Showcase product features and details
3. Write a Clear and Concise Title
A well-crafted title can make or break your listing. Include your product’s brand, key features, and benefits in a concise format.
4. Check for Duplicate Listings
Always search for existing ASINs before creating a new one. Duplicate listings can lead to account suspension.
5. Keep Information Accurate
Provide accurate and detailed product information to avoid delays or rejections.
Common Mistakes to Avoid
- Skipping the Search Step:
Failing to check for existing ASINs can result in duplicate listings, violating Amazon’s policies. - Inaccurate Product Details:
Providing incorrect or incomplete information can lead to customer complaints and listing removal. - Non-Compliance with Guidelines:
Ignoring Amazon’s image, title, or category rules may delay your listing approval.
Frequently Asked Questions
1. Can I Create an ASIN Without a UPC?
Yes, but only if your product qualifies for a GTIN exemption. Private-label sellers often use this option.
2. How Long Does ASIN Creation Take?
Amazon’s review process typically takes 24-48 hours. Delays may occur if additional information is required.
3. What Should I Do If My ASIN is Rejected?
Carefully review Amazon’s rejection notice, correct any errors, and resubmit your listing.
4. Are ASINs Permanent?
Yes, once an ASIN is created, it remains linked to the product in Amazon’s catalog.
5. Can I Edit My ASIN Information Later?
Yes, you can update product details in Seller Central. However, significant changes may require additional approval.
Conclusion
Creating a new ASIN on Amazon is a straightforward process when you understand the steps and follow Amazon’s guidelines. With proper preparation, you can ensure your product is listed correctly, optimized for visibility, and ready to reach potential customers. Take the time to refine your listings, avoid common mistakes, and make your mark on Amazon’s vast marketplace.