Poultry Market Size, Share & Growth Analysis 2025-2034

The poultry market is one of the most significant sectors in the global food industry, providing a crucial source of protein to millions worldwide. Poultry products, including broilers and eggs, remain in high demand due to their affordability and nutritional value. The industry is driven by increasing consumer preference for lean meat, urbanization, and rising disposable income. Technological advancements in poultry farming and improvements in supply chain infrastructure further bolster the market’s expansion. The shift toward healthier eating habits, coupled with growing awareness of the benefits of poultry consumption, continues to propel the market forward.

Poultry Market Size

In 2024, the poultry market reached an estimated value of USD 325.41 billion. The market is expected to grow at a compound annual growth rate (CAGR) of 2.40% from 2025 to 2034. By 2034, the market is projected to attain a value of approximately USD 412.51 billion. This steady growth is attributed to factors such as rising population, increased consumption of animal protein, and advancements in poultry farming techniques. The expansion of large-scale poultry farms and improved production efficiencies are further supporting market growth.

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Market Trends in the Poultry Industry

The poultry industry is witnessing several notable trends that are shaping its future. The increasing consumer demand for organic and antibiotic-free poultry products is leading to more sustainable farming practices. Technological innovations, such as automated feeding systems and smart poultry monitoring, enhance production efficiency. Additionally, the expansion of e-commerce platforms has facilitated better accessibility to poultry products. The rise of plant-based and lab-grown meat alternatives also influences consumer choices, prompting companies to diversify their product portfolios. Moreover, growing concerns over environmental impact are leading to increased adoption of eco-friendly poultry farming techniques, such as free-range and cage-free systems.

Market Opportunities and Challenges

Despite the promising growth prospects, the poultry industry faces several challenges. Disease outbreaks, such as avian influenza, pose significant risks to poultry farming. Regulatory restrictions on antibiotic use in poultry farming require producers to adopt alternative health management practices. Supply chain disruptions, particularly during global crises, affect poultry production and distribution. However, opportunities exist in the form of rising consumer preference for protein-rich diets, increasing investments in advanced poultry farming techniques, and government initiatives to support livestock production. The expansion of quick-service restaurants and fast-food chains worldwide also creates a growing demand for poultry products. Additionally, the rising trend of home cooking and meal delivery services is boosting retail poultry sales.

Market Segmentation

Breakup by Type:

  • Broiler
  • Eggs

Breakup by End Use:

  • Food Service
  • Retail

Breakup by Distribution Channel:

  • Business to Business
  • Traditional Retail Stores
  • Modern Retail Stores

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Growth Drivers of the Poultry Market

Several factors contribute to the continuous growth of the poultry market. The rising population and urbanization are driving increased demand for poultry products. Health-conscious consumers are shifting toward lean meat, further fueling market expansion. The affordability of poultry compared to other meat products makes it a preferred choice among consumers worldwide. Government initiatives and subsidies for poultry farming encourage more production, while advancements in genetic breeding improve poultry yield and efficiency. The increasing popularity of value-added poultry products, such as marinated and ready-to-eat items, is also driving growth.

Poultry Market Forecast

The poultry market is projected to witness steady growth over the next decade. With a CAGR of 2.40% from 2025 to 2034, the industry is set to reach approximately USD 412.51 billion by 2034. The increasing penetration of modern retail formats and growing investments in poultry farming technology are expected to drive this growth. Asia Pacific is likely to dominate the market due to rising meat consumption, while North America and Europe continue to focus on sustainable and organic poultry products. Furthermore, the expansion of cold storage and logistics infrastructure is expected to enhance poultry distribution, ensuring consistent supply to various regions.

Competitive Analysis of Key Poultry Market Players

The  poultry market is highly competitive, with several major companies contributing to its growth. Leading companies include:

Tyson Foods Inc.: A major player in the poultry industry, known for its extensive production and processing operations.

Industrias Bachoco, S.A.B. de C.V.: One of the largest poultry producers in Mexico and Latin America.

Cargill Inc.: A diversified agribusiness firm with a strong presence in poultry processing.

JBS S.A.: A global leader in protein production, including poultry products.

BRF S.A.: A Brazilian company specializing in poultry and processed food products.

Charoen Pokphand Foods PCL: A Thai multinational with extensive poultry operations.

Grupo Nutresa S.A.: A key player in the Latin American poultry and food processing sector.

New Hope Liuhe Co. Ltd.: A Chinese agribusiness giant focused on poultry production.

Quantum Foods Holdings Ltd.: A South African poultry producer catering to local and international markets.

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