Introduction
If you’ve ever seen the owl logo on a hoodie, cap, or jacket and wondered, “What is OVO?”, you’re not alone. OVO stands for October’s Very Own, a global lifestyle brand that has become one of the most influential names in modern streetwear. Founded by Drake, alongside Oliver El-Khatib and Noah “40” Shebib, has expanded beyond music into clothing, sneakers, and exclusive collaborations.
In this blog, we’ll explore the full story of OVO, its rise as a cultural powerhouse, the features of OVO Clothing, and why it has become a symbol of authenticity, luxury, and street culture.
What is OVO? The Meaning Behind the Name
OVO stands for October’s Very Own. The name reflects Drake’s birth month (October) and his personal identity, later evolving into a global brand. Initially, October’s Very Own began as a record label and a creative collective. Over time, it grew into a lifestyle empire that includes:
- OVO Sound – A music label featuring artists like PARTYNEXTDOOR and Majid Jordan.
- OVO Clothing – A fashion line that includes hoodies, jackets, sweatpants, and accessories.
- OVO Collaborations – Partnerships with Nike, Jordan Brand, Canada Goose, and more.
So when people ask, “What is OVO?” the answer is: it’s not just a clothing brand; it’s a lifestyle built on music, culture, and fashion.
The Rise of OVO Clothing
While October’s Very Own started with music, it quickly made waves in the fashion industry. OVO Clothing was introduced as a natural extension of Drake’s influence in global culture. Today, the clothing line has flagship stores in major cities like Toronto, New York, London, and Los Angeles.
OVO Clothing is recognized for:
- High-quality streetwear that merges comfort with style.
- Limited releases that create hype and exclusivity.
- Bold branding with the famous OVO owl logo.
- Collaborations with top brands like Nike, Jordan, Roots, and Canada Goose.
Features of OVO Clothing
Every OVO piece carries a sense of luxury streetwear identity. Here are the core features that define OVO Clothing:
1. Premium Quality
October’s Very Own hoodies, jackets, and sweatpants are made from high-grade cotton blends and durable fabrics. The attention to stitching and material selection ensures a long-lasting product.
2. Iconic OVO Owl Logo
The owl logo has become one of the most recognizable symbols in fashion. It represents wisdom, exclusivity, and loyalty to the OVO lifestyle.
3. Limited Edition Drops
Most October’s Very Own collections are released in small quantities, making them highly collectible. Once sold out, pieces are rarely restocked, which increases their value.
4. Cultural Relevance
October’s Very Own isn’t just clothing—it’s tied to hip-hop culture, Toronto pride, and Drake’s global influence. Wearing OVO means being part of a cultural movement.
5. Versatility
From everyday hoodies and sweatpants to luxury collaborations with Canada Goose, OVO pieces can be styled casually or dressed up.
OVO’s Most Popular Clothing Items
If you’re discovering October’s Very Own for the first time, here are the must-have items that define the brand:
- OVO Hoodies – Soft, premium, and always featuring the iconic owl.
- OVO Jackets – Collabs with Canada Goose and Nike make them high-demand.
- OVO Hats & Caps – Streetwear staples that complete the outfit.
- OVO T-Shirts – Simple yet bold designs for everyday wear.
- OVO X Nike Sneakers – Limited collabs that sell out instantly.
How OVO Became a Streetwear Icon
The rise of OVO Clothing isn’t accidental. Several key factors made it an icon:
- Celebrity Power: Drake’s global stardom naturally pushed October’s Very Own into the spotlight.
- Exclusivity: Scarcity creates demand. Fans line up for every drop.
- Collaborations: Working with Nike, Jordan, and Canada Goose gives OVO credibility and global reach.
- Cultural Roots: Unlike generic brands, OVO is deeply tied to music and Toronto culture.
How to Style OVO Clothing
One of the best things about OVO is its versatility. Here are some outfit ideas:
- Street Casual: October’s Very Own hoodie + jeans + Nike sneakers.
- Luxury Streetwear: October’s Very Own bomber jacket + joggers + high-end sneakers.
- Athletic Fit: October’s Very Own sweatpants +October’s Very Own x Nike hoodie.
- Layered Look: October’s Very Own t-shirt under a Canada Goose x October’s Very Own parka.
Why People Love OVO Clothing
There are many reasons why OVO has such a loyal following:
- Connection to Drake and music culture.
- High-quality materials and craftsmanship.
- Exclusive designs that are hard to find elsewhere.
- A symbol of modern streetwear prestige.
Wearing OVO is not just about fashion—it’s about identity, culture, and belonging to a global movement.
Is OVO Clothing Worth It?
For many fans, the answer is yes. While OVO pieces are more expensive than average streetwear, they offer:
- Long-lasting quality.
- Collectible value.
- Unique designs you won’t find elsewhere.
- A strong cultural connection.
If you’re a fan of Drake, hip-hop, or premium streetwear, October’s Very Own Clothing is worth the investment.
Conclusion
So, what is OVO? It’s more than just a clothing brand—it’s a lifestyle built on music, culture, and fashion. From its roots in Toronto with Drake and his team, OVO has grown into a global streetwear powerhouse. With premium hoodies, jackets, and accessories, plus exclusive collaborations, OVO represents a blend of luxury and street culture.