Running a sushi bar in a busy city has its own set of challenges. With dozens of competitors offering similar menus and promotions, standing out online was becoming increasingly difficult for us. Our foot traffic was decent, but our digital presence lacked the punch needed to attract new customers. That changed when we partnered with Webcraftio, a decision that gave our business a much-needed boost in the online world.
The Challenge: We Were Lost in the Digital Crowd
Before working with Webcraftio, our sushi bar had a basic website, an inactive Instagram account, and poor visibility in Google search results. We weren’t showing up when people searched “best sushi near me” or “sushi delivery in [city name],” even though we had loyal regulars and excellent reviews offline.
We also weren’t leveraging third-party platforms like Google Business or food delivery apps properly. Our listings were inconsistent, and customers often had trouble finding accurate information about our hours or menu.
It became clear that we needed a professional strategy to increase online visibility and drive more customers through digital channels.
Why Webcraftio?
I discovered Webcraftio through a recommendation from a fellow restaurant owner. What impressed me right away was their understanding of the food and beverage industry, especially the unique marketing needs of niche restaurants like sushi bars. They didn’t offer a generic plan but rather a tailored strategy based on our brand, location, audience, and goals.
They also offered everything under one roof: web development, SEO, social media, online listings management, and analytics — saving me the trouble of hiring multiple vendors.
What Webcraftio Did for Us
1. Revamped Website with Online Ordering
Webcraftio redesigned our website with a clean, modern look that reflected our SEO for Sushi Bars aesthetic. They made it mobile-first, fast-loading, and integrated an online ordering system that synced with our POS and delivery partners.
2. Local SEO and Google Optimization
They optimized our site and Google Business Profile with location-based keywords, high-quality photos, and structured data. We soon began ranking in the top 3 search results for key local sushi-related terms, significantly boosting organic traffic.
3. Social Media Activation
Webcraftio developed a content strategy that included vibrant photos of our signature rolls, behind-the-scenes kitchen clips, chef spotlights, and seasonal promos. Our Instagram following grew by 80% in just two months, and engagement on posts skyrocketed.
4. Online Listings Cleanup
They cleaned up all of our business listings across Yelp, TripAdvisor, Uber Eats, and DoorDash to ensure consistency in menu, hours, and branding — reducing customer confusion and improving trust.
The Results
- 120% increase in website traffic
- 55% rise in online orders
- 3X more direct reservations from Google
- Steady growth in social media followers and engagement
- Positive reviews increased on Yelp and Google
More importantly, we saw a clear increase in first-time customers who told us they found us through Google or Instagram — a direct result of Webcraftio’s digital makeover.
Final Thoughts
If you’re running a sushi bar (or any restaurant) and struggling to get noticed online, Webcraftio can help you cut through the noise. Their team understands not just digital marketing but how to apply it effectively in the food business. Thanks to them, we’re not just serving great sushi — we’re finally being seen and chosen online too.