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Designing for Long Sales Funnels B2B Web Strategies That Nurture Leads

Introduction In the world of B2B marketing, long sales cycles are the norm, not the exception. Unlike B2C transactions that may be spontaneous, B2B sales often require multiple touchpoints, deeper relationships, and a complex decision-making process. That’s why traditional website design isn’t enough. Instead, companies must collaborate with a skilled B2B web design agency to …

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