Amazon offers incredible opportunities for online sellers—but with opportunity comes competition, imitation, and brand vulnerability. That’s why the Amazon Brand Registry exists: to protect genuine brand owners from counterfeiters and unauthorized sellers, while giving them advanced tools to manage and grow their presence on the world’s largest online marketplace.
At Trademark 360°, we specialize in helping sellers qualify for Amazon Brand Registry by providing expert legal support, efficient trademark registration, and seamless enrollment assistance. Whether you’re starting a new brand or expanding a successful one, we ensure your business meets every requirement Amazon demands.
What is Amazon Brand Registry?
Amazon Brand Registry is a program built to empower brand owners on Amazon. It provides enhanced control over your listings, proactive protection of your intellectual property, and access to tools that help you optimize your brand presence and fight against infringement.
To qualify, your brand must own a registered trademark issued by a recognized trademark authority (like the USPTO or UKIPO). Trademark 360° simplifies the entire process—turning a legal challenge into a business advantage.
Why Your Business Needs Amazon Brand Registry
With millions of sellers and listings, Amazon is highly competitive—and unfortunately, prone to copycats. Enrolling in Amazon Brand Registry offers crucial benefits:
✅ Proactive Brand Protection
Amazon automatically scans and removes suspected infringing content, helping to protect your listings, brand identity, and customer trust.
✅ Control Over Product Listings
Brand Registry gives you exclusive rights to control product titles, descriptions, and images—ensuring that your content stays consistent and professional.
✅ Access to Growth Tools
Once registered, you unlock features like A+ Content, Sponsored Brands Ads, Brand Analytics, and Amazon Stores—tools that can elevate your brand and boost conversions.
✅ Faster Support from Amazon
Registered brands receive priority treatment from Amazon’s internal support teams when reporting policy violations or content disputes.
How Trademark 360° Simplifies Brand Registry Enrollment
The path to Amazon Brand Registry starts with a properly filed and accepted trademark. At Trademark 360°, we provide a comprehensive solution tailored specifically for Amazon sellers:
1. Free Trademark Consultation
We evaluate your brand name and advise on eligibility, trademark class selection, and strategy based on your product offerings.
2. Trademark Application & Filing
Our legal team handles the entire filing process with the appropriate government office, ensuring all requirements and documentation are accurate and compliant.
3. Application Monitoring & Objection Handling
We monitor the application throughout the approval process and address any objections or office actions that may arise—keeping your registration on track.
4. Amazon Brand Registry Enrollment
Once your trademark is registered—or even pending via IP Accelerator—we help you submit your application for Amazon Brand Registry and support you through verification.
Why Choose Trademark 360°?
We’re more than just a filing service—we’re your legal partner in brand protection.
- Experienced Trademark Attorneys
Our legal experts understand trademark law, Amazon policy, and e-commerce branding inside and out. - IP Accelerator Access
Trademark 360° participates in Amazon’s IP Accelerator program, which lets sellers enroll in Brand Registry while their trademark is still pending—giving you protection faster. - Affordable, Transparent Pricing
No hidden fees. No confusing packages. Just clear legal services designed to protect your business. - One-on-One Support
Our team is here to guide you through every step—from your first question to final approval on Amazon.
Who Should Use Amazon Brand Registry?
If you’re selling your own branded products on Amazon, Brand Registry is essential. It’s especially important for:
- Private-label brands creating exclusive product lines
- Startups and entrepreneurs protecting their business name
- Growing Amazon sellers expanding into global marketplaces
- Brands experiencing counterfeiting or listing hijacks
Don’t wait until someone copies your brand. Register now and take control of your Amazon identity.
Frequently Asked Questions
Do I need a registered trademark?
Yes. Amazon only accepts brands with an active, registered trademark in a recognized country.
Can I register if my trademark is still pending?
Yes—if you use IP Accelerator through Trademark 360°, Amazon allows you to join Brand Registry before your trademark is officially registered.
How long does the process take?
A standard trademark registration can take 6–12 months, but with IP Accelerator, Brand Registry access may be granted in just a few weeks.
What types of trademarks are accepted?
Amazon accepts word marks and logo/design marks. The trademark must exactly match your brand name as listed on Amazon.
Start Protecting Your Brand Today
Don’t wait for your listings to be hijacked or your products to be counterfeited. By enrolling in Amazon Brand Registry, you gain the power to protect, control, and grow your brand with confidence.
With Trademark 360°, the process is simple, legal, and stress-free. From trademark registration to Amazon verification, our experts handle it all—so you can focus on what matters most: scaling your business.