1. What Is the Facebook Ad Account Spending Limit?
The Facebook ad account spending limit is the maximum total amount your account can spend on ads before Facebook automatically pauses your campaigns.
This limit is different from your daily or lifetime budget — it is a global spending cap applied across your account to help control expenses and prevent overspending.
When your ad account reaches this limit, all running ads will pause automatically until you reset or increase the limit.
2. Why Facebook Sets an Ad Account Spending Limit
Facebook applies a spending limit to protect advertisers from accidental overspending, reduce fraud, and improve payment security.
It also helps build trust with new ad accounts. For newer accounts or those with limited payment history, Facebook sets lower spending limits that gradually increase as trust builds over time.
3. Signs You’ve Hit the Spending Limit
You’ll know you’ve reached your spending limit when you see notifications like:
- “Ad account spending limit reached”
- “Your ads have stopped due to spending limit”
When this happens, your ads won’t run again until you increase or reset the spending limit.
4. How to Increase Your Facebook Ad Account Spending Limit
Here are several ways to raise your Facebook ad account spending limit effectively:
- Reset your current limit:
Go to Billing > Payment Settings > Spending Limit and select Reset Limit. - Request a higher limit:
Facebook often increases limits automatically after several successful payments. You can also contact Facebook Support to request a manual increase. - Maintain consistent payments:
Paying your invoices on time helps improve your ad account trust level. - Avoid policy violations:
Violating Facebook’s advertising policies can delay or block spending limit increases. - Use an agency ad account:
Verified agency accounts typically come with higher or even unlimited spending capacity, allowing you to scale your campaigns without restrictions.
5. Partner With a Reliable Facebook Agency
If you’ve tried everything but still face low spending limits, working with a trusted Facebook Agency Partner can be a smart move.
Agency accounts are verified by Facebook and come with higher trust scores, unlimited spending limits, and priority ad support, helping you scale your business efficiently.
Read next: [How to Choose a Reliable Facebook Agency Partner] — Learn how to select a trusted agency that can help you manage your ad accounts and grow sustainably.