If you’ve been selling on Amazon for any length of time, you may have encountered a frustrating problem—duplicate listings for the same product or variations split into separate product pages. This can cause scattered reviews, lower search rankings, and lost sales opportunities. Knowing how to merge Amazon listings is an essential skill for maintaining a clean and high-performing product catalog.
Seller Pickle assists the sellers in the successful merger of their Amazon listings, building their strength, gaining more buyer confidence, as well as the growth of conversions.
Why Merging Amazon Listings is Important
Amazon gives every item an ASIN (Amazon Standard Identification Number). The unique products would ideally only have one ASIN, and all the variations (e.g., color or size) would be available in the same parent product page. Nevertheless, because of catalog mistakes, one or more sellers may make listings or similar variation schemes, you can get:
- Duplicating the same product on the listings
- Variations are split apart onto various product detail pages
- Divided customer feedback and purchasing history
Such disintegration undermines the performance of your product. The solution to this issue is the merging of listings that are unified into a product page.
Benefits of Merging Amazon Listings
When you combine duplicate or split listings, you:
- Combine Reviews: All customer reviews are available on the same platform and increasing trust and conversions.
- Better Search Ranking – one stronger listing in the Amazon search results is better.
- Integrate Sales History – Sales records are linked, giving you a higher Buy Box win rate.
- Ease Catalog Management – You are managing a smaller number of listings and tracking.
When You Should Merge Listings
You must demand a merge in those cases when:
- Two or more ASINs indicate the same product (identical brand, specification, and features).
- Variations are not combined under a single parent listing but rather a separate listing.
- Clean-up of the catalog should be undertaken in order to eliminate duplication and enhance the presence of your products.
How to Merge Amazon Listings – Step-by-Step
This is how you should go about it to have your merge request accepted by Amazon:
Step 1: Identify the Listings to Merge
Identify those ASINs that you want to combine. You will require the 10-character codes of every product detail page/your Seller Central inventory.
Step 2: Verify Eligibility
Amazon also does not authorize a merger unless the listing is similar in brand, specifications, and features. Minor variation, including on the packaging or a minor change in the title, may get rejected.
Step 3: Contact Amazon Seller Support
- Enter Seller Central.
- Select Help -> Get support -> Selling on Amazon.
- Select the Fix a Product page option and then the Merge Duplicate Product Detail Pages.
Step 4: Provide Strong Evidence
In your request, you should enclose:
- An ASIN you prefer to retain (primary) and the ASIN into which you want to merge it.
- A very clear explanation of the reasons why they are the same.
- Evidence of the sort of links to the manufacturer or brand websites, UPC/EAN codes, and side-by-side product images.
Step 5: Wait for Amazon’s Decision
It generally takes 24-72 hours to review the requests at Amazon. Provided with approval, the duplicated listing would be merged with the main one, transferring reviews, sale history, and product details.
Step 6: Verify the Final Listing
After the merge, ensure that the product information, variation, and reviews have been properly integrated and are accurate.
Common Mistakes That Lead to Merge Rejections
- Putting on listings that are not the same in terms of brand or features.
- Forwarding supportive evidence that is either partial or imprecise.
- Attempting to combine goods of various types or with unequal variation.
How Seller Pickle Can Help
Although this may appear to be a simple process, most sellers’ requests are refused because of minor details that are taken to be rather significant by Amazon. At Seller Pickl, we do all the nasty work of the merge itself, and we make sure your request gets the green light the first time!
Our team:
- Examines your listings to ensure their compatibility.
- Gathers quite positive corroborative evidence.
- Present and follow up your case to the Amazon Seller Support.
- Refers to appeals in case of your first request refusal.
We have found success in helping many sellers merge listings effectively, which has enabled them to get better rankings, more favorable reviews, and enhanced sales.
Final Thoughts
It is important to know how to combine Amazon listings in order to have your product listing optimized and competitive. Consolidating duplicated, segmented listings will increase customer confidence, your Buy Box opportunity, and it will make handling your inventory a breeze.
If you want to merge Amazon listings quickly, efficiently, and without the stress of trial and error, visit Seller Pickle today. Our experts will ensure your listings are combined correctly and in full compliance with Amazon’s policies, so you can focus on growing your business.