There is a certain thrill that comes with watching sam and colby merch sneak into an abandoned prison at midnight, whispering in the dark while their cameras pick up every creak, shadow, and bump in the night. But for millions of fans, the thrill does not stop when the video ends. It follows them into real life, stitched into a simple piece of clothing that has come to mean so much more than cotton and thread — the Sam and Colby hoodie.
While countless YouTubers sell hoodies with their names on them, Sam and Colby’s have grown into something much bigger. They are wearable symbols of adventure, fearlessness, and belonging to a community that thrives on pushing past the ordinary. How did a basic hoodie become one of the most sought-after fan items on the internet? The story goes deeper than you might think.
How It Started: From Vine Boys to Overnight Explorers
To understand the power behind the hoodie, you have to go back to where xplr merch began — two kids from Kansas making goofy videos on Vine. When the app shut down, they didn’t stop. They took their passion for entertaining people and pushed it into new territory: exploring abandoned buildings, facing paranormal legends, and daring each other to stay overnight in places most people would never set foot in during the day.
Their YouTube channel grew fast. So did the bond they built with their fans. Viewers were not just casual subscribers. They felt like they were right there, hiding in the dark corners with them, hearts racing in sync. That closeness demanded something more permanent than a video on a screen — it called for something fans could hold, wear, and use to say, I’m part of this too.
Why a Hoodie?
Of all the merch they could have chosen, a hoodie made perfect sense. It was practical for their world. Sam and Colby hoodie spend countless hours in cold, abandoned buildings. They crawl through dusty basements, climb over fences, and hike through woods at night. A hoodie is the uniform of the urban explorer — warm, comfortable, and tough enough to handle a bit of adventure.
For their fans, the hoodie became a way to match that spirit. It is the kind of clothing you grab when you’re about to do something a little reckless — exploring with friends, sneaking onto forgotten trails, or just staying up late rewatching your favorite overnight series.
The Birth of XPLR and the Evolution of the Hoodie
Early on, Sam and Colby’s hoodies were simple. They featured their names or basic slogans, enough for fans to show support. But they wanted more than the standard creator merch. They wanted a brand that stood on its own — something that would look good even if you knew nothing about YouTube.
That brand became XPLR — a stylized version of “explore.” It was a single word that summed up everything they stood for: curiosity, adventure, fearlessness. The XPLR hoodie became the flagship piece of this new identity.
Today’s Sam and Colby hoodies are far from generic. They feature clean designs, unique symbols, hidden messages, or coordinates that hardcore fans recognize. They often tie directly into the themes of recent series — haunted hotels, cursed objects, urban legends. Sometimes the graphics look cryptic to outsiders but instantly meaningful to fans who know the stories behind them.
What Makes the Hoodies So Popular
Ask any fan what makes the Sam and Colby hoodie special, and you will get different answers. For some, it is about comfort. These hoodies are high-quality — heavyweight cotton or fleece-lined interiors that actually keep you warm on a chilly night.
For others, it is about style. Unlike many influencer hoodies that are loud and obvious, XPLR hoodies often look like streetwear you could buy in any fashion store. Neutral colors, bold but minimal graphics, and quality that holds up over time make them pieces you can wear every day.
But for most fans, it goes deeper than fabric. Wearing the hoodie feels like wearing a piece of the adventure. It is a secret handshake. If you see someone else in an XPLR hoodie, you know they understand why two guys would wander into an abandoned asylum at 2 AM with only flashlights and cameras to guide them. It is a quiet signal: I am part of this too.
Limited Drops and the Rush to Own One
Part of what makes Sam and Colby hoodies so valuable is how they are released. Instead of keeping the same designs in stock year-round, they operate on limited drops. A new hoodie might be teased during a series, dropped for a short window, and then retired forever.
This makes each hoodie feel like a piece of history. Fans who snag a hoodie from a particular drop can say they were there for that investigation, that overnight, that chapter of Sam and Colby’s story. It turns ordinary clothing into collectibles.
Small Details, Big Meaning
Another reason these hoodies hit so hard for fans is the detail that goes into each one. Many have Easter eggs that only loyal followers catch. Hidden words, cryptic symbols, or coordinates to real filming locations show up in the designs. Some hoodies even have special tags or custom packaging with bonus items like stickers or handwritten notes.
The care in these details reflects what Sam and Colby have always done best: make their audience feel like insiders. Watching their videos feels like solving mysteries. Wearing their hoodies feels the same way.
How Fans Style Them
If you scroll through fan accounts, you will see Sam and Colby hoodies in every kind of setting. Some wear them on their own explorations, taking photos in abandoned places or forests at night. Others style them like everyday streetwear — layered under jackets, paired with joggers or ripped jeans, sometimes customized with patches or pins.
For students, the hoodie often becomes their go-to piece for late-night study sessions or sleepovers. It is comfort clothing, but it is also a subtle way to show the world they belong to a community that loves a good scare and a good adventure.
What the Hoodie Says About the Brand
The popularity of Sam and Colby hoodies proves something important about the duo: they are not just selling videos; they are selling an experience, a mindset. XPLR is about more than haunted hotels and abandoned theme parks. It is about choosing to see what others ignore, pushing past fear, and reminding yourself that life is more interesting when you are curious.
Each hoodie is a reminder of that. It is not flashy. It is not corporate. It is a simple statement: Keep exploring.
Final Thoughts
The Sam and Colby hoodie has become more than just fan merch. It is a symbol of two friends who turned a love for adventure into a movement that inspires millions to find their own hidden places. It is comfort, it is connection, and it is proof that sometimes the scariest thing you can do — stepping into the unknown — can also be the most rewarding.