Pinterest is a powerhouse for discovering new trends, creative inspiration, and business opportunities. Whether you’re a content creator, marketer, or casual user, you’ve likely come across terms like Pinterest Fresh Ideas and Trending Pins. But what exactly do these terms mean, and how do they differ?
While both concepts help users stay updated on new content, they serve different purposes. Pinterest Fresh Ideas focuses on innovative, original, and recently uploaded content while Trending Pins highlights popular content that’s currently gaining traction. Understanding the difference can help you leverage Pinterest effectively for creativity, business growth, and audience engagement.
In this article, we’ll explore Pinterest Fresh Ideas vs. Trending Pins, their differences, and how to use both strategically.
What Are Pinterest Fresh Ideas?
Defining Pinterest Fresh Ideas
Pinterest Fresh Ideas refers to newly created content that introduces unique perspectives, designs, or concepts. These ideas are original, not just repins or recycled content.
Pinterest prioritizes Fresh Ideas because they:
✔ Encourage originality and creativity.
✔ Help content creators reach new audiences.
✔ Prevent repetitive content from dominating feeds.
💡 Example: If a food blogger uploads a brand-new recipe with custom images and descriptions, it counts as a Pinterest Fresh Idea. However, if someone simply repins an old viral recipe, it doesn’t qualify.
Characteristics of Pinterest Fresh Ideas
1️⃣ Original Content: Unlike repins, Fresh Ideas come directly from the creator, featuring new images, videos, and descriptions.
2️⃣ Algorithm Boost: Pinterest favors Fresh Ideas in search results and home feeds, helping them gain more visibility.
3️⃣ Higher Engagement Potential: Since these pins are unique, they attract more saves, clicks, and shares.
4️⃣ Diverse Formats: Fresh Ideas can be static pins, video pins, idea pins, or infographics.
🔹 Example of a Fresh Idea Pin: A digital artist shares a new step-by-step illustration tutorial using unique artwork.
🔹 Not a Fresh Idea Pin: A user repins a popular illustration tutorial from another creator.
What Are Trending Pins?
Defining Trending Pins
Trending Pins are pins that are currently popular on Pinterest, meaning they are receiving high engagement, repins, and search traffic. These pins don’t necessarily have to be new—they can be old but still relevant due to seasonal trends or viral interest.
Pinterest determines trending pins based on:
✔ User engagement (saves, clicks, and comments).
✔ Search volume (keywords people are actively looking for).
✔ Algorithm recommendations based on user behavior.
💡 Example: If pumpkin spice recipes start trending in September, an old pin featuring a pumpkin spice latte recipe might resurface and gain traction.
Characteristics of Trending Pins
1️⃣ High Engagement: These pins have already gained traction through repins, clicks, and comments.
2️⃣ Seasonal or Timely: Some trending pins gain popularity based on holidays, trends, or viral topics.
3️⃣ Recycled Popularity: Older pins can trend again if they align with user interest at a given time.
4️⃣ Boosted by Pinterest Trends: Trending Pins are often aligned with what’s currently popular on Pinterest Trends.
🔹 Example of a Trending Pin: A Christmas gift guide that gains engagement every December.
🔹 Not a Trending Pin: A newly uploaded but low-engagement Christmas pin in June.
Key Differences Between Pinterest Fresh Ideas and Trending Pins
| Feature | Pinterest Fresh Ideas | Trending Pins |
| Content-Type | Brand-new, original pins | Pins gaining popularity |
| Engagement | Starts with low engagement, builds over time | Already has high engagement |
| Algorithm Preference | Boosted for being fresh | Boosted for being popular |
| Timing | Works best for long-term visibility | Works well for immediate traction |
| Examples | A new DIY tutorial just uploaded | A repinned viral DIY tutorial from last year |
How to Leverage Pinterest Fresh Ideas and Trending Pins
1. Create Fresh Ideas to Keep Your Content Relevant
Since Pinterest favors Fresh Ideas, uploading original content can boost your reach and help establish your brand.
✔ Design new graphics, take fresh photos, or create short videos.
✔ Optimize descriptions with SEO-friendly keywords.
✔ Test different formats, such as video pins and idea pins.
💡 Example: A fitness coach shares a new 5-minute ab workout video to attract fresh engagement.
2. Use Trending Pins to Ride the Wave of Popularity
Since Trending Pins are already gaining traction, use them to capitalize on audience interest.
✔ Find trending topics on Pinterest Trends and create relevant content.
✔ Repin popular pins related to your niche.
✔ Refresh old content that has the potential to trend again.
💡 Example: If “healthy meal prep” is trending, a food blogger can repin or update an old meal prep post to boost engagement.
3. Combine Both Strategies for Maximum Growth
To make the most of Pinterest, use a mix of Fresh Ideas and Trending Pins in your strategy.
✔ Upload Fresh Ideas consistently to maintain relevance.
✔ Monitor trending topics and align your content with what’s popular.
✔ Repurpose old high-performing pins by updating descriptions and visuals.
💡 Example: A travel blogger can create new content about a trending destination while also repinning popular travel hacks from previous years.
Final Thoughts: Pinterest Fresh Ideas vs. Trending Pins
Understanding the difference between Pinterest Fresh Ideas and Trending Pins is crucial for an effective Pinterest strategy.
Key Takeaways:
✔ Pinterest Fresh Ideas = brand-new, original content that gets priority in the algorithm.
✔ Trending Pins = already popular content that is currently gaining engagement.
✔ Both strategies work together to grow your Pinterest presence.
✔ Using a combination of Fresh Ideas and Trending Pins ensures long-term and short-term success.
By focusing on Pinterest Fresh Ideas, you can create unique, engaging content. At the same time, leveraging Trending Pins helps you gain exposure from existing popular topics. Together, these strategies can drive massive traffic and engagement for your Pinterest account, whether for personal or business use.