In order to sell nowadays on Amazon, simply listing your product and running advertisements is not enough. Listing hijacking is one of the greatest risks that even experienced sellers face, and it is real regardless of whether it is by FBM (Fulfilled by Merchant) or FBA (Fulfilled by Amazon) sellers.
If you’ve noticed unauthorized sellers showing up on your listing, undercutting your price, or damaging your reviews, chances are you’ve become a victim of hijacking. In this article, we’ll walk you through what Amazon FBM hijackers are, how to spot them, and what you can do to remove Amazon FBA hijackers before they harm your brand’s reputation.
What Are Amazon Hijackers?
Hijackers are unauthorized sellers who have registered their products (in most cases, fake, worn, and low-quality types) on an already existing Amazon product that you have listed. They exploit the open marketplace model to seize on listings with high performance and sell them in short intervals.
There are typically two types of hijackers:
- FBM Hijackers: These sellers fulfill orders themselves. They can ship fake, used, or low-quality goods, and often slip under the radar because they don’t use Amazon’s warehouses.
- FBA Hijackers: These sellers send their products to Amazon’s fulfillment centers. Though it might look legitimate, many still sell counterfeits or gray-market goods and damage the buyer’s experience.
Why You Must Act Fast
Once a hijacker enters your listing, you may lose access to the Buy Box, suffer a sales loss, incur a bad review, and worst case, suffer Amazon de-listing you due to complaints of poor quality. These concerns not only affect the revenues but can harm your brand in the long term.
When you see new sellers appear in the Other Sellers listings of yours or you see your Buy Box being stolen by competitors without lowering the prices or shipping offers, then you may have an enemy on your back.
How to Deal With Amazon FBM Hijackers
The hijackers with FBM are particularly hazardous since Amazon does not oversee its stock. They are fast-moving, so they tend to cause damage.
Here’s how to remove them:
- Buy the Product
Place an order from the hijacker and document everything. Take clear photos of packaging, branding, and product discrepancies. - Check for Intellectual Property Violations
If you own a trademark or brand-registered listing, you can report counterfeit or unauthorized use of your brand. - Send a Cease and Desist Letter
Politely request the hijacker to remove themselves from the listing. Many inexperienced sellers back off when approached. - Report to Amazon
Open a case with Seller Support or through Amazon Brand Registry. Include order details, photos, and explain how your intellectual property is being violated.
How to Remove Amazon FBA Hijackers
FBA hijackers may appear more in an official mold, but their intentions are often the same: make money off of your brand reputation.
Steps to remove them include:
- Gather Evidence
Track the FBA seller’s name, their seller ID, and grab screenshots of your listing showing they are selling under it. - Order the Product via Prime
This confirms their fulfillment method and gives you proof of the product’s quality or inconsistency. - File an Amazon Violation Claim
If you have Brand Registry, use the Report a Violation tool to file an IP complaint. - Document Quality Differences
Show that their product is different from yours in design, logo, packaging, or quality — anything that demonstrates a counterfeit or unauthorized listing.
Why Hijacker Prevention Is Ongoing
Hijackers can come back even after being removed, and this is common on listings lacking robust protection. This is why it is necessary to monitor and take an active approach. You must keep a careful eye on listings and trademark your brand as much as possible, and must also be prepared to act swiftly when new sellers emerge.
Let Seller Pickle Help You Protect Your Amazon Business
Seller Pickle is an Amazon-focused firm that assists Amazon sellers in handling hijackers within the appropriate limits. Hijacker removal Amazon Includes:
- Fast identification of FBM and FBA hijackers
- Cease communication on your behalf.
- Full case creation and evidence submission to Amazon
- Support for Brand Registry and trademark filing
- Ongoing listing monitoring to prevent future attacks
Whether you’re brand registered or just getting started, we offer professional, results-driven support to help you regain control of your listings.
Final Thoughts
Amazon can be a powerful platform for brand growth — but only if you’re in control. If you’re dealing with Amazon FBM hijackers or want to remove Amazon FBA hijackers, don’t wait for your brand reputation to take a hit. Take action quickly and decisively.
Need expert help? Reach out to Seller Pickle today and let us help you secure your listings, protect your brand, and reclaim your sales.