Technology is comprehensively and consistently reshaping the exhibition landscape. As an exhibitor, you must have come across the technical terms like AR, VR and AI lately. These terms are acronyms for Augmented Reality, Virtual Reality and Artificial Intelligence, respectively. Their smart implementation in your exhibition strategies and practices can significantly upgrade your performance.
If you are an exhibitor seeking effective ways to use AR, VR and AI to boost your ROI from trade events, you don’t have to look beyond. Learn how these technologies can be beneficial for you, as shared by the most experienced exhibition stand builders in UK here. Along with the brief introduction, we are also elaborating on the five ways to use each technology.
Augmented Reality (AR) in Trade Shows
Augmented reality (AR) is a technology that imposes digital content (images and graphics) onto real-world background objects through a handheld device or head-mounted display. It can be a tremendous tool for boosting trade show engagement. AR technology can be used in the following ways at your exhibition stands.
1. Overlay product specifications: Avoid boring Excel sheets and PPT slides to showcase your products’ specifications and technical details. You can overlay these insights live through AR devices, enhancing the booth experience for your visitors.
2. Create interactive catalogues and product demos: Let your target audience at exhibitions explore your catalogues and product demos in their own way through AR devices. It will create a lasting impression on them
3. Use AR mirrors for virtual try-ons: If you deal in stuff like apparel, fashion wear, eyewear, you can offer virtual try-on experiences to your potential customers through AR mirrors. It may help them make the right purchase decision.
4. Gamify your exhibition stand: Gamification is a popular way to boost engagement at trade shows. You can deliver gamified booth experiences to your visitors with AR scavenger hunts.
5. Simplify the booth navigation: You can guide visitors during booth tours via AR navigation on their phones. This refines your brand experience for them, especially if you have a large booth with a slightly sophisticated booth layout design.
Virtual Reality (VR) in Trade Shows
Virtual Reality (VR) technology delivers a simulated experience to the viewers. This technology uses specialised hardware like headsets, controllers and VR glasses to immerse viewers in a computer-generated environment. It creates memorable interactions, making your brand unforgettable for them. VR tools can be used in trade shows in the following ways.
1. Offer immersive product walkthroughs: You can deliver immersive experiences to your visitors by using VR for a product demo. In case your product is too heavy, large or complex to carry to the exhibition stand, VR tools can be your saviour.
2. Simulate real-world environments for product use: Most products are made for specific uses, and it is tough to create real-world environments in booths to showcase their use. However, you can rely on VR tech to create such distinct scenarios.
3. Let remote audience explore booths virtually: Leverage VR technology to deliver unique booth experiences to your potential customers beyond the exhibition floor. You can give them remote access to let them explore your booth virtually.
4. Host VR training or demo sessions: It is tough to get your whole sales or product marketing team on the show floor, especially for international exhibitions. However, you can use VR tools for training purposes or for giving a demo beyond the show floor.
5. Recreate full booth experiences post-show: Exhibition marketing campaigns are mines of knowledge and insights for businesses. But it is tough to explore booth in that way in real-time. Although you can learn a lot by recreating it with VR tools.
Artificial Intelligence (AI) in Trade Show
ChatGPT, Gemini, Perplexity, and Grok are just a few of many AI tools that have gained tremendous popularity in recent times. By using them strategically in your exhibition campaigns, you can significantly boost the efficiency of your event strategies and efforts. Let us mention the five practical ways to use AI capabilities for your advantage.
1. Use chatbots for visitor interaction: Imagine interacting with a professional having an AI-powered tablet with them and one without it. You can anticipate which one is going to be more effective. Therefore, equip your booth staff with an AI tool and also implement AI kiosks.
2. Analyse visitor data for deeper insights: Leverage the power of AI to understand users’ interests and behaviours. Use these insights to rectify your strategies to improve the ROI. You can generate and analyse visitor data through AI-enabled cameras and interactive kiosks.
3. Automate lead scoring and follow-ups: Save valuable time of your booth staff by letting AI tools collect the lead data and follow-ups. This approach will increase the efficiency of the lead conversion process, maximising the outcomes of your exhibition campaigns.
4. Personalise content based on visitor profiles: The best way to create a long-lasting impression on any individual is to approach them in a personalised manner. Use AI to create personalised content that will impact and inspire your trade show audience instantly.
5. Forecast ROI and optimise future strategies: AI can speed up the calculations and assessment related to any data. You must use it to assess your ROI and ways to optimise the returns. You can refine your planning and strategies for future events to get better ROIs.
Get on ExpoStandZone to Connect with the Ideal Booth Builder for Your Brand
You must partner with a trusted and experienced bespoke exhibition stand contractor to generate optimal ROI from your trade show campaigns. ExpoStandZone is an online portal specifically designed to ease your search process for such reliable exhibition booth service providers. It has a huge network of 2100+ booth builders across 400+ cities worldwide.
Whether you are looking for exhibition stand builders in London or elsewhere in the UK, you just have to convey your query on the portal. Within the span of 2-3 days, you will get 5 proposals from the 5 best exhibition stand contractors based there. You just have to compare these five quotes to determine the ideal booth builder for your brand.